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We’re also very proud of the Focus name.”įord still recognises how the original Focus was not only a trend setter for hatchback design in the new millennium, but also how it helped transform the firm into what it is today. “It’s more premium than before,” said Demkiw, “and spacing the letters out helps give that look. The Focus badging has been replaced with chrome letters spaced out across the bootlid. Look at the new Focus from the rear, and there are shades of BMW 1 Series in its stance – and indeed some Mercedes A-Class in the dimensions and looks.
#2018 ford focus drivers
While drivers looking for the most luxurious Focus have the option of the Vignale – which opens the books at £25,450.
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Further up is the sporty-looking ST-Line, which starts at £21,570.
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The Style starts at £17,930 – lowering the entry point to the range by £2,300 compared to the previous generation. The Focus range arrives with seven familiar trim levels: Style, Zetec, ST-Line, ST-Line X, Titanium, Titanium X and Vignale. As a result, the firm has retaliated with the fourth-generation Focus, which is on sale now ahead of September deliveries. With Volkswagen nabbing second place in the UK’s new car registration tables with the Golf last year, and arrivals such as the Kia Ceed and Toyota Auris just around the corner, Ford’s outgoing Focus was falling behind the times. It’s got a brand-new look, more tech and toys, more trim options and a £17,930 starting price. One of Britain’s favourite family hatchbacks has been overhauled for 2018 to coincide with the Focus’s 20th anniversary.